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Brand Trust — How consumers see trust as driver of behaviour

The modern economy and civilization itself is predicated on trust. There is not enough policing and monitoring to insure against bad behaviour so we rely on brands to view good behaviour as an essential...

19% of Canadians have been Prescribed an Opioid by a Doctor in the Past...

A recent Angus Reid Institute survey finds that 19% of Canadians have been prescribed opioids by a doctor in the past five years. Given the potential for many Canadians to have also accessed these...

Almost half of Canadians think they are asked for donations too much

It is a telling stat that reveals the challenges the not-for-profit sector has in achieving its fundraising goals. You cannot possibly reach the goals without asking for donations but the competition for fundraising risks...

Home is Where the Heart is… Housing Desires and Worries

There is some evidence that the housing market in many urban markets have cooled. This cooling offers some hope for those who still want to enter the market but no doubt also generate some...

Canadians Planning to Spend Less on Home Renos [CIBC]

Renovations | Declining Spend Planned Renovation spending is an interesting bellwether for the housing market and the economy. Investing in one's home is discretionary to some extent so declining planned spending is an indicator of...

Physical and Mental Health Assessments of Canadians [Ipsos/Global News Poll]

A recent Global News Poll conducted by Ipsos is a compelling look at how we think about our health. Most notably, there is a strong connection between our physical and mental health that would...