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Online research is the most important public opinion research tool according to research on publicly released polling in Canada conducted by Jenkins Research. Since April 2016, 57% of all polls released to the public have used an online methodology. Telephone and IVR are the mode of choice for 21% and 20% respectively of all polls….
Public opinion polling is in many ways like a weather report for the nation. There is science, it is mostly reliable, and its occasional mistakes lead to mockery. But polling is also important and relevant. Those who dismiss public opinion do us a disservice and, perhaps, want public opinion to do something it cannot do….
![Canadians more positive about debt situation compared to year ago [Ipsos]](https://pollingguru.ca/wp-content/uploads/2017/12/2017-12-Ipsos-Household-Debt-Year-Over-Year-768x576.jpg)
It seems counterintuitive. Twenty-five per cent of Canadians think their debt situation is better today than it was a year ago (using top 3 box on 10 point scale). In comparison, only 14% are in a worse situation. Counterintuitive given rising house prices has made affordability a serious challenge and other independent sources that suggest…
It probably comes as little surprise that international trade and international relations issues were the most polled topics when it comes to national public policy issues in Canada for 2017. More than one in five polls were about our external relationships. International trade — The 11% of all national public policy polls reflects our preoccupation…
