Brand and product

Brand Trust — How consumers see trust as driver of behaviour

The modern economy and civilization itself is predicated on trust. There is not enough policing and monitoring to insure against bad behaviour so we...

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Social Progress versus Economic Growth in a Post-Pandemic World

Canadians are divided about what should be the post-pandemic focus. Half want to prioritize social progress (improved...

Canadians Approve Active Organ Donor Registration

Every year there is a shortage of organ donors in Canada. Canada requires people to choose to...

Assisted Dying: the Challenge of Aligning Policy with Public Opinion

In 2017, assisted dying, that is the ability to request that a physician provide help in ending...

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The Robots are Coming, the Robots are Coming

We are well down the path towards...

Culture Change: Public Reactions to 20 Years of Change

A lot of culture change has occurred...

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The Debt Trap… as interest rates rise, public concern rises

There is a growing concern about personal debt and...

Is Democracy Working? Satisfaction with Democracy in Canada

The 2019 federal election exacerbated regional tensions...