Brand and product

Brand Trust — How consumers see trust as driver of behaviour

The modern economy and civilization itself is predicated on trust. There is not enough policing and monitoring to insure against bad behaviour so we...

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Is Democracy Working? Satisfaction with Democracy in Canada

The 2019 federal election exacerbated regional tensions in Canada. While regional premiers were already opposed to key...

All the Polls Fit to Print: 2019 in the Polls

Public polls tell us a lot about what is on the minds of Canadians. Or at least...

Holiday Season | December

Each year it seems that the very question of the meaning of the holidays gets asked more...

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Too Soft! Confidence in Courts Wanes Slightly from 2016

It is a stark number - 62% of Canadians...

Physical and Mental Health Assessments of Canadians [Ipsos/Global News Poll]

A recent Global News Poll conducted by Ipsos is...

Arming Saudi Arabia: The Collision of Values and Business

A look back at four polls which have addressed the export of arms to Saudi Arabia with a focus on the inherent challenge of reconciling the public's desire for an ethical policy with the realities of arms exports.