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Public Opinion Research

Public opinion research is an important topic because polls are not just passive insights into what we think.  The state of public opinion polls in Canada tells us a lot about the state of public debate about issues in Canada.

Public opinion polls, whether one likes them or not, are critical ingredients of public discourse. There is no arguing that they provide our companies, not-for-profits, and democratic institutions a peek into the minds of Canadians. This in turn helps them affect or respond to social, economic and political events.

The following articles deal with issues in public opinion research and look at broad trends in publicly released polling data. The latter comes from the Public Polls Project.

Image of Pollsters Improves in Canada [Insights West]

Good news for us involved in public opinion research. Despite the occasional negative press spurned by poll failures, pollsters improved their perception from 34% to 42% positive. Of course, that still puts pollsters only ahead of...

Telephone or Online: Lessons from the Canadian Election Study

The latest and perhaps the most important study on the impact of survey mode was recently published by Breton, Cutler, Lachance, and Mierke-Zatwarnicki in the Canadian Journal of Political Science using data from the 2015...

Polling as Weathervane

Public opinion polling is in many ways like a weather report for the nation. There is science, it is mostly reliable, and its occasional mistakes lead to mockery. But polling is also important and...

Tracking Public Opinion Releases in Canada

The state of public opinion polls in Canada tells us a lot about the state of public debate about issues in Canada and the nature of the public opinion business and Jenkins Research has...

Polling in Canada: Online Reigns but Telephone Still Relevant

Online research is the most important public opinion research tool according to research on publicly released polling in Canada conducted by Jenkins Research. Since April 2016, 57% of all polls released to the public...

What does a question mean? Two Question I Always Ask

There are a number of things to look at when deciding on the quality of a poll and the MRIA has a set of standards for the public release of polling. This is not...